HOW WE HELP
Commercial brand and innovation partners for food and wellness related companies. Think of us as an extension of your team.
We’re here to bring independent, external perspectives to your initiatives and help expand your capability and capacity in key areas that you don’t have the time or right resources for.
From one-off research studies through to facilitating brand plans and building new product innovations, we’ll help you pursue your next chapter of growth.
SERVICES
Helping to design, validate, develop and prepare new product innovations that succeed in the market.
innovation
insights
Quantitative, qualitative and AI-enriched methods for strategy, brand planning, innovation and comms.
Brand health measurement and evidence-based brand strategy, planning and positioning support.
brand
GET INNOVATION-FIT
FROM INSIGHT TO IN-MARKET FOR NEW PRODUCT VENTURES
End-to-end venture-building for leaders whose ambition exceeds their resources.
We get it. As former marketers and innovation leaders, we know how challenging it can be to pursue what’s next when the demands of today are all-consuming and take up all available resources. That’s where we help.
Acting as your on-demand innovation team or temporary co-founders, we’ll take your brief and turn it into a fully-validated new product launch.
examples of how we can help:
Market & White Space Mapping
Validate the ‘Job To Be Done’
Consumer Research
Subject Matter Expert Interviews
Ideation & Concept Development
Product Prototyping & Simulating
Feasibility Studies (Technical, Regulatory, etc.)
Product Development Guidance
Sensory & Efficacy Studies
Financials and P&L Development
Branding & Design Development
Go-To-Market Preparation
GET INSIGHTS-FIT
TEST ASSUMPTIONS AND UNCERTAINTIES FOR BETTER DECISION-MAKING
Custom, FLEXIBLE research to help make the voice of the consumer louder.
Often, market research is viewed upon as a luxury: unnecessary, time-consuming and expensive. Worse, a lot of research is theoretical and not anchored in commercial realities. Not ours.
We design and deliver lean, multi-method research studies that answer your big questions about your buyers, consumers, competition and product innovations without the fluff or waste.
examples of WHAT DO:
Secondary Research
Immersive Empathy Assignments
Custom Quantitative Projects
Qualitative Research (e.g. Depth Interviews)
Brand Growth Studies
AI-Assisted Research (incl. Custom GPTs)
GET brand-fit
IMPROVE BRAND HEALTH, IDENTIFY STRETCH POTENTIAL & UNLOCK GROWTH
Evidence-based brand growth strategies and plans.
The best brand marketers in the world seek to objectively understand before acting instead of relying solely upon intuition and subjective biases. Truths and creativity need to unite.
We lean on marketing science, taking a methodical approach to evaluating the health of your brand, identifying areas of vulnerability and leverage, and co-creating brand plans that take you to the next level.
examples of WHAT DO:
Brand Health Measurement
Brand Assets (DBAs) Audit
Category Entry Points Assessment
Strategic Brand Planning
Comms & Packaging Design Support
Agency Briefing & Management
