HOW WE HELP
Commercially-savvy insights and innovation partners for food and health companies. Think of us as an extension of your team.
We bring a stronger ‘voice of the consumer’ to combine with your unique leverage and commercial realities to manifest growth.
Whether you need a one-off research study, end-to-end venture building, or strategy co-creation, we’ll help you go faster and further.
SERVICES
insights
Secondary, quantitative, qualitative and AI-enriched methods for strategy, innovation and go-to-market.
Market mapping, measurement of JTBD and CEPs, ‘white space’ validation and entry planning.
STRATEGY
Ideation, design, validation, development and preparation of new products to win in the market.
innovation
fitter insights
Market research is often viewed as as a luxury: unnecessary, time-consuming and expensive. Worse, a lot of research is theoretical and not anchored in commercial realities and fails to be actionable.
We’ve briefed, designed, fielded and applied thousands of research studies across our corporate careers. We know what’s important because we’ve been the recipients. That’s why we create and deliver lean and efficient research studies that are actionable and timely.
COMBINING OBJECTIVITY WITH EMPATHY FOR A RICHER UNDERSTANDING & BETTER DECISIONS
examples of WHAT DO:
Secondary Research Deep-Dives
Foundational Quant Studies
Immersive Empathy Assignments
Qualitative Depth Interviews
Stimuli Creation & Support
Idea & Concept Testing
AI-Assisted Persona Activities
In-Store Studies
fitter strategies
MAKE BETTER CHOICES & PREPARE FOR THE FUTURE YOU WANT
Whether it’s corporate strategy, portfolio strategy, brand strategy or innovation strategy, solely relying upon intuition and subjective biases can often lead to predictable activities and unremarkable outcomes.
Strategy can be an unfair advantage for those who prepare for the future using real-world insights, future probabilities and creativity … within the context of commercial realities, competition and trading partners.
examples of WHAT DO:
Strategy Co-Creation
Innovation Platforms Development
Brand & Pipeline Audits
Competitive & Category Breakdowns
Brand Planning
Futures & Scenario Building
FITTER INNOVATION
FROM INSIGHT TO IN-MARKET FOR NEW PRODUCT VENTURES
As former marketers and innovation leaders, we know how challenging it can be to innovate for the future, while also meeting the demands of today. To balance ‘core’ performance with what’s new and what’s next.
We help to solve capacity and capability challenges by being your on-demand innovation team, co-founders and project leads. We have built hundreds of new product ranges across food, beverages and supplements, and can assist in turning your insight, idea or intention into a real-world product range that wins.
Using our proprietary PROVEN innovation model and process, we’ll de-risk your innovations across all six success factors that have been shown to largely determine in-market success.
DIFFERENT ENGAGEMENT MODELS:
Full End-to-End Venture Building
Innovation Project Management
Innovation Research
Ideation & Concept Development
Feasibility Assessments
Commercial & Financial Modeling
Pre-Market & In-Market Testing
Go-To-Market Optimisation
