about THE AGENCY
We’re a specialist innovation agency in the truest sense: we lead innovative projects and ventures for food and health companies by embedding ourselves as an instant capability and capacity upgrade. We accelerate innovation progress, increase validation rigour and help materialise value faster and more cost-effectively than standard approaches.
We’ve comprehensively studied and measured what ‘winning’ innovations do differently to the failures, and built that into our unique, repeatable front-end process that that reduces uncertainties and de-risks new product initiatives to improve the odds of sustainable commercial success.
ABOUT OUR people
We’re seasoned, former corporate marketers and innovation leaders that live and breathe health and wellness.
We combine this passion and professional expertise for the benefits of our clients.
Adam Hamilton
A marketing and innovation leader with over 20 years of commercial experience driving growth for companies such as MARS, KRAFT-HEINZ, LION, SAPUTO and GLANBIA PERFORMANCE NUTRITION (OPTIMUM NUTRITION).
Adam has has led complex, multi-brand portfolios, large-scale brand turnarounds, and built numerous $20M+ product launches across food, beverages and sports nutrition.
Adam is passionate about nutrition and natural health, and has an Advanced Diploma in Nutritional Medicine.
B.Comm (Marketing & eComm)
The Marketing Academy Alum
Adv. Dip. Nutritional Medicine
Andy Michaels
Andy has almost 30 years worth of experience spanning client-side consumer insights, agency-side analytics, brand marketing and product innovation.
His agency experience with NIELSEN and THE BRIDGE, saw him operate at the intersection of data, insights, and commercial reality. His time at MONDELEZ and GLANBIA helped him learn how to scale brands and drive innovation.
Andy’s a dedicated gym-goer, personal trainer and has recently became a qualified health coach.
B.Comm (Marketing & Economics)
Personal Trainer & Fitness Coach
Cert. IV Nutrition (Health Coaching)
our ASSOCIATES
While Adam & Andy are the constant across all briefs, FIT Innovation is supported by a data scientist who is part of our quantitative research activities. We also actively maintains a network of associates across the globe to support us in key areas such as innovation market expansion (Asia), regulatory guidance and prototyping.