STRATEGY, INSIGHTS & INNOVATION AGENCY

HELPING GET INSIGHTS & INNOVATION INTO BETTER SHAPE FOR FOOD AND HEALTH BRANDS.

TRUSTED BY LEADING FOOD & HEALTH BUSINESSES

Health & Wellness Brands
Health & Wellness Brands
Health & Wellness Brands
Health & Wellness Brands
Health & Wellness Brands
Insights and Innovation

COMMERCIAL OPERATORS, NOT ACADEMICS

AN ON-DEMAND EXTENSION OF YOUR TEAM

We are former marketers, insights and innovation leaders from some of the world’s leading FMCG and performance nutrition companies. We’ve led brands of all sizes and have built hundreds of new product ranges across food, beverage, sports nutrition and health supplement categories.

Being cross-functionally fluent, we understand all aspects of innovation, including: strategy, insights, ideation, research, validation, product design, feasibility, business models, development, forecasting, financials and go-to-market. From insight to in-market, we have you covered.

Whether you’re looking for an independent insights partner to do a one-off project, an external venture builder, or an on-demand team to increase your innovative capability and capacity, we’re here to help.

HOW WE HELP

ENRICHING DECISIONS & ACCELERATING GROWTH

INSIGHTS

Secondary, quantitative, qualitative and AI-enriched methods for strategy, innovation & comms.

STRATEGY

Market mapping, measurement of JTBD and CEPs, ‘white space’ validation and entry planning.

INNOVATION

Ideation, design, validation, development and preparation of new products to win in the market.

INNOVATION THAT IS FIT FOR THE MARKET, and FIT FOR YOUR BUSINESS.